Applied Marketing Foundations
Overview of principles and ways to capture, communicate, and create value.
CEUs 
Schedule 
Location 
CostApplied Marketing Foundations
Overview of principles and ways to capture, communicate, and create value.
What you’ll be able to do — competencies
- Explain the role of marketing in business plans.
- Describe the consumer decision process.
- Explain the purpose of segmenting, targeting, and position in marketing.
- Describe methods for capturing and communicating value.
- Apply marketing principles to create value.
Course Description
This course teaches the principles of satisfying customer wants and needs. It provides an overview of various ways to capture, communicate, and create value for customers, clients, partners, and society. As a foundational course, it is part of several certification opportunities to demonstrate competencies in such areas as business management, marketing, and strategy development and execution. It can also be taken as a stand-alone course.
Prerequisites
- Recommended: College-level reading and writing skills
Next available start dates
We aren’t currently offering this course, but we do update our course offerings on a regular basis. Please check back or browse our catalog for more courses that may be available now.
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