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Applied Marketing Foundations

Overview of principles and ways to capture, communicate, and create value.

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Course details

ceus icon CEUs 3.5

schedule icon Schedule Independent

location icon Location Online

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Registration details

Applied Marketing Foundations

Overview of principles and ways to capture, communicate, and create value.

What you’ll be able to do — competencies

  • Explain the role of marketing in business plans.
  • Describe the consumer decision process.
  • Explain the purpose of segmenting, targeting, and position in marketing.
  • Describe methods for capturing and communicating value.
  • Apply marketing principles to create value.

Course Description

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This course teaches the principles of satisfying customer wants and needs. It provides an overview of various ways to capture, communicate, and create value for customers, clients, partners, and society. As a foundational course, it is part of several certification opportunities to demonstrate competencies in such areas as business management, marketing, and strategy development and execution. It can also be taken as a stand-alone course.

Prerequisites

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  • Recommended: College-level reading and writing skills

Next available start dates

Online — Independent

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Applied Marketing Foundations
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Total classroom hours

35 hours

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Schedule

Online

Independent, 1/18/2022 - 3/11/2022

Quarter: Winter

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Total cost

$499

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Instructor: Business & Professional Staff

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