Business of Photography: Events & Portraits

Create a business focused on photography for customer events and portraits

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Course details

ceus icon CEUs 1.5

schedule icon Schedule Weekends

location icon Location Online

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Registration details

Business of Photography: Events & Portraits

Create a business focused on photography for customer events and portraits

What you’ll be able to do — competencies

  • Establish a photography business focused on events and portraits
  • Develop an essential business plan around customer events and portraits
  • Define pricing strategy and promotional tactics

Course Description

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Discover and establish a profitable photography-based business that is focused on events and portraits. Explore how to structure a photography business, develop business-client relations, establish pricing, define marketing, managing brand online and offline, and explore all the legal aspects of photography. Explore and create a step-by-step business plan to get started and succeed.

This course is part of the Digital Photography Certificate Program, designed for photographers who want to go professional.

Prerequisites

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  • None

Syllabus

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This course schedule may be modified by the instructor based on the needs of the class.

Module 1

  • Find your passion
  • What is your chosen niche in the photography business?
  • What are your photographic skills?

Module 2

  • Strategy vs planning
  • Business plan
  • Defined your goals
  • Get specific
  • Quantify & qualify

Module 3

  • Pricing your services
  • List of services
  • Marketing strategy

Module 4

  • Reaching your audience
  • Copyright and copywrong
  • Register your work
  • Benefits of registering your work

Module 5

  • Services and packages
  • Product development
  • Advertising

Module 6

  • Shoot and share vs. Shoot and sell
  • Terms and conditions
  • Contracts

Module 7

  • Visit a photography studio

Next available start dates

Online — Weekends

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Business of Photography: Events & Portraits
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Total classroom hours

15 hours

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Schedule

Online

Weekends, 9:00 AM - 12:00 PM, 5 S - 7/23/2022 - 8/20/2022

Quarter: Summer

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Total cost

$279

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Instructor: Juan Aguilera

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