Discover and establish a profitable photography-based business that is focused on events and portraits. Explore how to structure a photography business, develop business-client relations, establish pricing, define marketing, managing brand online and offline, and explore all the legal aspects of photography. Explore and create a step-by-step business plan to get started and succeed.

This course is part of the Digital Photography Certificate Program, designed for photographers who want to go professional.

• None

This course schedule may be modified by the instructor based on the needs of the class.

Module 1

• Find your passion
• What is your chosen niche in the photography business?
• What are your photographic skills?

Module 2

• Strategy vs planning
• Business plan
• Defined your goals
• Get specific
• Quantify & qualify

Module 3

• Pricing your services
• List of services
• Marketing strategy

Module 4

• Reaching your audience
• Copyright and copywrong
• Register your work
• Benefits of registering your work

Module 5

• Services and packages
• Product development
• Advertising

Module 6

• Shoot and share vs. Shoot and sell
• Terms and conditions
• Contracts

Module 7

• Visit a photography studio