Advertising Design

Make your print and digital ads pop with effective design.

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Course details

ceus icon CEUs 1.5

schedule icon Schedule Evenings

location icon Location North Campus

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Advertising Design

Make your print and digital ads pop with effective design.

What you’ll be able to do — competencies

  • Describe the process for uncovering the client’s needs, the audience and the budget
  • Describe the many forms advertising design can take and how to determine which form to recommend to a client
  • Explain how to help a client decide on information hierarchy or priority, which will help determine layout and order
  • Review basic design, color, type and composition concepts that apply specifically to advertising design
  • Design at least two advertising samples for a student portfolio

Course description

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Make your portfolio shine with magazine, newspaper and/or online ads. This course will teach you how to make effective advertising visuals and give you a chance to apply concepts learned in Design Foundation Series and tools learned in Visual Designer Series. Course is conducted in a workshop format; portfolio pieces are developed through homework and in-class critiques. Refinement will occur throughout the course, and computer work outside of class is vital.

Pre-requisites

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  • Design Foundation and Visual Designer courses, or equivalent knowledge
  • Illustrator and/or InDesign is essential

Syllabus

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Session 1

  • Student introductions
  • Demonstration of effective and ineffective advertising
  • Review of design, color and type principles and how they appear in effective designs

Session 1 Assignments

  • Public Service advertising campaign

Session 2

  • Client needs analysis, audience and budget
  • Advertising design types, pluses and minuses
  • Information hierarchy or priority

Session 2 Assignments

  • Bring in drafts of public service ad on flash drive so that we can begin in-class critiques
  • Introduce Design a Consumer ad

Session 3

  • Review homework with the group
  • TBD

Session 3 Assignments

  • Students continue to work on their samples at home.
  • A third advertising portfolio will be introduced.

Session 4

  • Review homework with the group
  • TBD

Session 4 Assignments

  • Students continue to work on samples at home
  • Share concepts in class

Session 5

  • Present final design as though presenting to a client
  • Discuss changes that could be made before finalizing for portfolio

Session 5 Assignments

  • Bring in printed copies of print ads for final opportunity to share projects

Next available start dates

We aren’t currently offering this course, but plan to in the future. In the meantime keep checking for updates, and browse our course catalog for more classes.

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