In this class, students will learn the principles and strategies behind creating and managing a strong brand for a business. Through a combination of lectures, group discussions, and hands-on projects, students will develop a deeper understanding of the importance of branding in the business world and how to create a successful brand strategy. Topics covered will include target audience identification, visual identity creation, brand awareness building, and metrics for measuring the effectiveness of branding efforts. A Real-world example of a Request for Proposal will be used to provide students with a practical understanding of the branding process. By the end of the class, students will have designed and developed a usable project for their industry portfolio. Refinement will occur throughout the course and work on a computer outside of class is vital.

• Successful completion of Design Foundation, Visual Designer, and Design Portfolio series, or with program permission.
• Completion of Illustrator, InDesign, and Photoshop is essential, or with program permission.

Instructors will assume your readiness for the class and will not cover prerequisite knowledge or experience in class.

Session 1

• Building a brand strategy
• Designing brand standards

Session 2

• Tips for good design
• Considerations for business cards, letterhead, envelopes, folders, and brochures

Session 3

• Considerations for newsletters and vehicle wraps
• Identify basic presentation skills vs. sales focused skills
• Print mockup demonstration
• Advice on estimating project costs
• Final presentation expectations

Session 4

• Final sales focused presentation
• Developing your personal brand