Brochure, Catalog and Direct Mail Design

Learn what makes for great brochure, catalog and direct mail design.

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Course details

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location icon Location Online, North Campus

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Registration details

Brochure, Catalog and Direct Mail Design

Learn what makes for great brochure, catalog and direct mail design.

What you’ll be able to do — competencies

  • Develop a creative brief
  • Define the target audience and design to meet client objectives
  • Describe the many forms brochures, catalogs and direct mail can take and how to determine which form to recommend to a client
  • Explain how to help a client identify the information hierarchy to help determine layout and order
  • Describe basic design, color, type and composition concepts that apply specifically to brochures, catalogs and direct mail
  • Differentiate between effective and ineffective print media collateral
  • Design brochure, catalog and direct mail samples for a student portfolio

Course description

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What makes for effective, vibrant brochure, catalog and direct mail design?

Apply concepts and tools learned in foundation and visual design classes to create pieces to incorporate into your portfolio. Course is conducted in a workshop format; portfolio pieces are developed through homework and in-class critiques. Refinement will occur throughout the course, and work on a computer outside of class is vital.

Prerequisites

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  • Design Foundation and Visual Designer classes or equivalent knowledge
  • Completion of InDesign is essential or with program permission

Syllabus

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Session 1

  • Student introductions
  • Review of good design
  • Discuss effective collateral materials
  • Rules of good brochure design
  • Portfolio-building assignments include an opportunity to design a travel brochure, business/self-promotion and/or public service brochure

Session 2

  • Client needs/audience/budget
  • Information hierarchy
  • Catalog formats/grids
  • Effective catalog design
  • Class critique/discussion
  • Review homework with the group
  • Choose from client scenarios and develop a design solution for a catalog

Session 3

  • Designing for direct mail
  • Print production
  • Planning
  • Class critique/discussion
  • Review homework with the group
  • Continue to work on portfolio assignments at home. A direct mail piece will be added as part of a collateral campaign

Session 4

  • Email campaigns
  • Social networking
  • Downloadable brochures
  • How to prepare final projects
  • Class critique/discussion
  • Review homework with the group
  • Continue to work on portfolio assignments at home

Session 5

  • Present final assignments with the group as though presenting to a client
  • Discuss how to finalize it for your portfolio
  • Discuss online adaptions
  • Bring in final projects to share in class

Next available start dates

Online — Evenings

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Brochure, Catalog and Direct Mail Design
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Total classroom hours

15 hours

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Schedule

Online

Evenings, 6:00 PM - 9:00 PM, 5 T Th - 9/22/2020 - 10/13/2020, No Class 10/1 & 10/8

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Total cost

$379

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Instructor: Morgan Olson

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