Developing Web Content

Learn how to write compelling content for online resources.

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Course details

ceus icon CEUs 1.5

schedule icon Schedule Independent

location icon Location Online

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Registration details

Developing Web Content

Learn how to write compelling content for online resources.

What you’ll be able to do — competencies

  • Explain the importance of writing content
  • Explain how personas and scenarios define the major audiences and establish a site’s goals
  • Identify the meaning and significance of content strategy
  • Recognize the characteristics and design elements of usable websites
  • Develop the content, tone and personality of an effective home page
  • Describe the purpose of, and then structure, an effective pathway page
  • Describe how headings, lists, tables and illustrations can be used to enhance web content
  • Rewrite print articles so they are clear, concise and effective as web content
  • Create content for a final web project, including a persona, a scenario for each persona, a home page, a pathway page and a website article that includes headings, links, a list, a table and illustrations

Course description

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This course is designed for business and technical writers who want to learn how to write effective web content. Students will learn how to focus on the reader; set the tone on a home page; write pathway pages that are focused and well designed; and effectively use headings, illustrations and links to add interest and readability. Students will practice writing web content in class and on assigned projects. Note: this class does not cover blogging or Twittering.

Syllabus

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Explain the importance of writing content as a conversation.

  • Seeing content as conversations started by site visitors
  • Making sure content answers site visitors’ questions quickly

Explain how personas and scenarios define the major audiences and establish a site’s goals.

  • Guidelines for listing website purposes and developing a plan to identify major audiences
  • Methods for gathering and analyzing data to create personas
  • Instructions on writing scenarios for each persona and make sure the content fulfills that scenario

Identify the meaning and significance of content strategy.

  • Definition of content strategy
  • How content strategy builds credibility through consistency
  • How content strategy keeps website uncluttered, accurate and up to date

Recognize the characteristics and design elements of usable websites.

  • Flexibility suggestions for universal usability
  • Color, space and typography guidelines for usability

Develop the content, tone and personality of an effective home page.

  • Write headings and content using the readers’ keywords
  • Set the tone and personality with remarkable content
  • Start major tasks on the home page

Next available start dates

Online — Independent

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Developing Web Content
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Total classroom hours

15 hours

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Schedule

Online

Independent, 6/22/2020-7/17/2020

Quarter: Summer Quarter

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Total cost

$329

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Instructor: Stacy Smith

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Notes

Students must create a NetID to access this course in Canvas, the online learning management system.

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