Logo, Icon and Symbol Design

Create icons, symbols and/or logos for your portfolio in this workshop-style course.

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Course details

ceus icon CEUs 1.5

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Registration details

Logo, Icon and Symbol Design

Create icons, symbols and/or logos for your portfolio in this workshop-style course.

What you’ll be able to do — competencies

  • Differentiate between types of logos
  • Apply the principles of effective logo, icon and symbol design
  • Avoid common logo design mistakes
  • Create, edit, and finalize a logo, icon and symbol in Illustrator
  • Know which file types to provide clients

Course description

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Logos are the identity of a company. They must be instantly recognizable and stand out in a sea of visual competition. In this course you will learn the components and design techniques to create a successful logo.  You will apply concepts learned in the Design Foundation Series and tools learned in the Visual Design Series.  The course is conducted in a workshop format; portfolio pieces are developed through homework and in-class critiques are given. Work on a computer outside of class is vital.


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  • Successful completion of Design Foundation and Visual Design Series or equivalent knowledge  


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This course schedule may be modified by the instructor based on the needs of the class.

Session 1  

  • Student introductions
  • Review objectives
  • The role of a logo
  • Client categories
  • Determining the scope of work
  • Logo terms
  • Characteristics of a successful logo
  • Typefaces in logo design
  • Resources for fonts
  • Review Illustrator techniques

Session 2  

  • Present Skill Check 01 and receive feedback
  • Discuss the Research Stage
  • Brainstorming, mind mapping & using a matrix
  • Avoid common logo design mistakes
  • Examine Symbols and Icons
  • Simplicity is key
  • Designing with negative space
  • Review Illustrator techniques

Session 3  

  • Present Skill Check 02 and receive feedback
  • Use of color in logo design
  • Showing the design in context
  • Pitching your design
  • Asking a client for feedback
  • Make a style guide
  • Preparing source files
  • Review Illustrator techniques

Session 4  

  • Present Final (client style) presentation and receive feedback
  • Building how to use file for client
  • Advice for social media files
  • Decreasing production time for final files
  • Copyright transfer
  • Trademark considerations
  • Displaying logos in your portfolio

Next available start dates

We aren’t currently offering this course, but we do update our course offerings on a regular basis. Please check back or browse our catalog for more courses that may be available now.

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