Logos are the identity of a company. They must be instantly recognizable and stand out in a sea of visual competition. In this course you will learn the components and design techniques to create a successful logo.  You will apply concepts learned in the Design Foundation Series and tools learned in the Visual Design Series.  The course is conducted in a workshop format; portfolio pieces are developed through homework and in-class critiques are given. Work on a computer outside of class is vital.

• Successful completion of Design Foundation and Visual Design Series or equivalent knowledge  

This course schedule may be modified by the instructor based on the needs of the class.

Session 1  

• Student introductions
• Review objectives
• The role of a logo
• Client categories
• Determining the scope of work
• Logo terms
• Characteristics of a successful logo
• Typefaces in logo design
• Resources for fonts
• Review Illustrator techniques

Session 2  

• Present Skill Check 01 and receive feedback
• Discuss the Research Stage
• Brainstorming, mind mapping & using a matrix
• Avoid common logo design mistakes
• Examine Symbols and Icons
• Simplicity is key
• Designing with negative space
• Review Illustrator techniques

Session 3  

• Present Skill Check 02 and receive feedback
• Use of color in logo design
• Showing the design in context
• Pitching your design
• Asking a client for feedback
• Make a style guide
• Preparing source files
• Review Illustrator techniques

Session 4  

• Present Final (client style) presentation and receive feedback
• Building how to use file for client
• Advice for social media files
• Decreasing production time for final files
• Copyright transfer
• Trademark considerations
• Displaying logos in your portfolio