In today’s digital world most customers learn about businesses, products and services online. It’s crucial for both large and small business to understand the digital marketing ecosystem to effectively capitalize on the Internet’s power to drive more traffic through both digital and brick-and-mortar doors.

This course will help business owners and marketers to think holistically when building and executing an integrated digital marketing strategy.

• Basic computer and internet skills

Session 1: What is Digital Marketing

• Digital marketing channel/ecosystem
• Role of a website
• Landing pages
• Purpose of websites/landing pages
• Audience

Session 1 Assignments

• Assess the purpose of home page, main sections of a site

Session 2: Developing Sites

• Purpose
• Audience
• UX and UI
• Personas

Session 2 Assignments

• Develop a Person and alternative UX of the site

Session 3: Testing User Experience on Websites and Landing Pages

• Types of testing
• Testing process

Session 3 Assignments

• Develop ideas for testing

Session 4: Build a Website

• WordPress
• Installing Google Analytics
• Making your site for SEO

Session 5 : Listing Websites on Search Engines

• Listing websites on Google, etc.
• Facebook presence, pages, groups etc.

Session 5 Assignments

• Creating listings on Google

Course Requirements

• Participants must complete a minimum of 80% of class activities and skill checks to receive a certificate of completion.

Modality/Delivery Method

• Online and Instructor-led via Zoom video-conferencing application

Instruction and/or Lab hours

• 10 hours
• 2 hours per session, 2 sessions per week for 2.5 weeks (Wed & Fri, 11am – 1pm)

Books & Materials

• Presentations
• No textbook required