Search Engine Optimization (SEO)

Finetune websites for optimal search engine results.

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Course details

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location icon Location Online

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Registration details

Search Engine Optimization (SEO)

Finetune websites for optimal search engine results.

What you’ll be able to do — competencies

  • Optimize websites for target audiences with concise, engaging content and effective keywords
  • Design information structures for websites and develop incoming weblinks to increase website relevance to search engines
  • Define and identify black hat techniques that are unacceptable to search engines

Course description

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If you build it, will they come? Discover the steps you can take to increase your chances of being in the top of the search engine results. Learn how to create effective keywords and use them in site content; setup a proper site structure; and the importance of linking. You will analyze web sites to see how they have placed themselves in the top ten of search engine results. You will develop a strategy for improving your web site to work better with the search engines.

This class is for students with web design knowledge who wish to optimize their site for the search engines. This is a required course in the Web Design Certificate program.

Labs make up approximately 30% of the course.

Prerequisites

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  • Participants should be proficient with navigation to files and folders; opening, saving and closing files; and using menus, toolbars and dialog boxes
  • A good understanding of the skills taught in Designing Effective Web Sites, HMTL: Level 1 and 2, and Cascading Style Sheets: Level 1 or equivalent experience designing web sites
  • Instructors will assume your readiness for the class materials and will NOT use class time to discuss prerequisites

Syllabus

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  • Create a list of keywords that are relevant to your site content and audience
  • Optimize your pages with well-written content and the effective use of keywords
  • Design the information structure of your website to enable efficient search engine indexing
  • Develop incoming links to increase site relevance to the search engines
  • Assess how well a site is optimized for search engines
  • Define and identify black hat techniques that are unacceptable to search engines

Next available start dates

Online —

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Search Engine Optimization
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Total classroom hours

9 hours

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Schedule

Online

, This is a self paced online course. Course begins on 7/13/2020 and must be completed by 8/17/2020.

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Total cost

$299

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Instructor: Technology Programs Staff

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Notes

Online courses require an internet connection and the ability to interact both through audio and video using either a web cam/microphone, speakers/headset using a computer or via a mobile phone connection. Any costs associated with connectivity or equipment are the responsibility of the student.

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