Customer Experience (CX)

Offered in partnership with Zschool, learn about CX strategy formulation.

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Course details

ceus icon CEUs 3.6

schedule icon Schedule Independent

location icon Location Online

Registration details

Customer Experience (CX)

Offered in partnership with Zschool, learn about CX strategy formulation.

What you’ll be able to do — competencies

  • Identify customer experience leaders and laggards
  • Create a comparison scorecard to identify critical elements
  • Develop and discuss a clear customer experience vision
  • Develop insightful personas and stories promoting cultural empathy and impact decisions
  • Identify critical customer views of interactions throughout multi-channel touchpoints
  • Use journey maps to capture experiences and emotions, and improve the lives of your customers
  • Explore leading practices that drive ongoing business improvements
  • Link customer perceptions with operational costs
  • Apply creative strategies that support innovation
  • Develop your own Customer Experience based Customer Relationship Maturity Matrix

Course Description

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Excellent customer experience creates brand loyalty, affinity, and drives revenue. You will develop deeper customer insights and learn how to integrate innovative digital methodology that will make your organization stand apart from the competition. Classes feature a hands-on, interactive approach designed to provide the skills required to lead your company’s new customer experience culture.

Next available start dates

Online — Independent

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Customer Experience
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Total classroom hours

33 hours

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Total cost


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